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Estimate the customers and the money you miss by not being in the top 3 on Google. Free, and the number shows straight away.
Click shares by position: Backlinko (Semrush), "We Analyzed 4 Million Google Search Results. Here's What We Learned About Organic Click Through Rate" (2019, updated April 2025). Read the study. It measures clicks on Google's regular web results. Clicks on Maps results differ, so treat the number as a guide.
How it works
Your position, how many people search your keyword, and what a customer is worth to you.
We show roughly what the gap to the top 3 costs you each month, with no email needed.
Give your email for every position from 1 to 20, monthly and yearly, and a copy by email.
Questions
The share of clicks at each position comes from Backlinko (Semrush)'s study of Google results ("We Analyzed 4 Million Google Search Results. Here's What We Learned About Organic Click Through Rate", 2019, updated April 2025). The rest is your own numbers: searches, calls, close rate and job value.
Clicks fall away fast. In that study the first result got about 28% of clicks, the third about 11% and the tenth about 2%. Local results show three businesses first, so the gap between third and fourth is large.
Google Keyword Planner (free with a Google Ads account) shows monthly searches for a keyword in your area. For a city keyword such as "plumber Austin", a few hundred to a couple of thousand a month is common.
No. It is an estimate. The study measures clicks on Google's regular web results, not on Maps, and your calls and close rate vary. Use it to see the size of the gap, not as a forecast.
Choose the right categories, get more and better reviews, keep your name, address and phone the same everywhere, and add content for the services you want to be found for. Then measure where you rank street by street.
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